Understanding the process that flowerculture follow when styling their flowers, you quickly realise that they uncover details from their customer before a single stem is cut. They draw inspiration from the story, their reasons why, unique from each customer to the next, resulting in arrangements that are one of a kind and tell a story. We created a brand that was as organic in appearance as flowerculture's process. The minimalist brand we created utilised silhouette bouquets and floral arrangements, allowing the viewer to paint the picture in their mind and create their own story.